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Product (business) In marketing, a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a customer. [1] In retailing , products are often referred to as merchandise , and in manufacturing , products are bought as raw materials and then sold as finished goods . A service is also regarded to as a type of product. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In project management , products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. In insurance, the policies are considered products offered for sale by the insurance company that created the contract. In economics and commerce , pr...